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Rate this:. Share this: Twitter Facebook. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. Follow Following. Welcome To The Fold. Sign me up. World as Retail Experience Given the ubiquity of mobile technology and smartphone devices, consumers are more empowered than ever to transform even the simplest of experiences into an opportunity to buy.
Increasingly sophisticated mobile apps such as Stripey Lines or Amazon allow users to photograph barcodes, identify a product and engage in price comparisons amongst online retailers. After swiping, the signature is entered on the touchscreen with a fingertip and the receipt is emailed. Pre-View Shopping City centres can be very crowded and stressful places to shop, particularly at weekends and traditionally busier times such as Christmas. Developments in GPS and wireless internet can provide users with indoor maps of malls, pointing them in the direction of the stores they wish to visit, whereas apps like NearbyNow can furnish the discerning consumer with a complete list of targeted gift ideas that can all be found within one location.
Pre-View Shopping concepts cut down on time spent getting from one place to the next, enabling more direct and focused retail experiences for the consumer.
On entry, the customer is handed an iPod Touch in return for some basic information, which they can use to navigate the store. The MiBar in Johannesburg, South Africa features touchscreens in the tables which can be used to communicate with staff and other customers, as well as access the menu and order drinks.
Selling the Ideal Brands have long been in the business of attaching desirable, if intangible, lifestyle connotations to their products. However, most consumers are now able to see past this technique while shopping to some degree, choosing to focus on how this product is going to fit into their lives.
Forward-thinking companies are finding ways to utilise this method of shopping to increase sales; by using digital technology and high-quality consultation the brand can help a consumer properly visualise these scenarios, leading to a higher probability of purchase.
If the customer likes the clothes they buy, if not they send them back,all free of charge. With this initiative, brands are re-imagining the concept of visual merchandising in a way that makes each store visit a rich and involved event rather than just a conventional shopping experience.
Apple is another brand worthy of mention; amongst open-plan, minimal surroundings they exhibit iPods, iPhones, Macbooks and iPads, all available for people to use and with well-trained staff on hand to assist. Complementary Curation While developing brand loyalty is always an important facet of any marketing strategy, the idea that a consumer only wants to buy from one brand is naive.
Retailers can overcome this problem by introducing other, complementary brands into their space, offering consumers a choice of other brands that fulfil other needs, keeping them in-store for as long as possible. Revolving Decors Keeping a look fresh is important for many brands.
Some, like Anthropologie or All Saints , have a clearly defined way of presenting their wares instore and so will invest heavily in creating a look that they can maintain for a longer period. Other brands, however, are more flexible and can alter their merchandising each season if they wish. This approach to decor treats the shop floor like a theatre stage; visually engaging yet easily and quickly adaptable.
One innovative way of solving this problem involves taking the brand to the consumer; mobile shops in the form of bicycle-powered coffee bars, double-decker bus restaurants and Twitter-equipped burger vans are all novel ways of communicating brand values to a potentially aloof audience and brings fun into the equation too.
In Spain, gin brand Tanqueray is promoting the Private Cocktail Experience in which they stage cocktail parties in the homes of people who sign up on a microsite. However, other people are not always available to go when you want to — what to do? Group Clout A collectivist approach to shopping online is a method of buying that can drive down prices by employing discounts on group or bulk buys. Retailers also benefit by having access to a larger audience and therefore promoting themselves over a wider market than before.
The most widely known example of this is Groupon. This highly innovative site advertises deals for groups of buyers, but only becomes viable once enough people have committed.
Despite this, the country has been responsible for some incredibly evocative and moving content over the past few years. Several key films have done much to lift the profile of Brazilian cinema overseas, showing the world an urban lifestyle far removed from the glamorous beaches of Ipanema and Copacabana.
Significant investment was made to these production houses, leading to large scale Hollywood-style studios that many felt produced films with high budgets but low on content. As a result, many film-makers began to feel disillusioned and started experimenting with independent cinema. Held every year in conjunction with the Rio de Janeiro International Film Festival , the event provides a platform for both new and established Brazilian film-makers to have a chance to premiere their works to American audiences.
Image courtesy of moma. LABRFF aims to provide a link between Brazil and Hollywood, raising the profile of Brazilian film-makers in the industry and promoting their films to a wider audience. February saw the 2nd annual Hollywood Brazilian Film Festival , held over three days in the heart of Hollywood. Much like LABRFF, the aim of the festival is to raise the profile of Brazilian filmmakers in Hollywood and elicit production and financing opportunities for international filmmakers; the first edition of the show in was held at the Egyptian Theatre and Mann Chinese 6 Cinemas, and was reportedly a great success for those involved.
A total of eight feature films, documentaries and shorts are all given an enviable platform from which to air, many of them premieres.
By bringing in influences from countries such as Brazil, the industry can be sure of plenty of inspiration from a variety of global cultural capitals. With a landscape such as this, it is little wonder that Rio de Janeiro has inspired generations of Brazilian film-makers. Although the event does not specifically feature cinema, it is an incredible celebration of Brazilian culture, from food and dance to literature and art.
Brazilian culture is unique in that its inclusive nature makes it feel accessible by people all across the world; the energy, vibrancy and richness of picture-postcard beaches and festivals juxtaposes with the gritty romance of the Cinema Novo favelas, providing beauty for those of all tastes. After filming was done we went to the pub and, over a Bacardi and coke double measures of course!
Bluku Bluku! Big up Laurence, big up Swerve! Have Capcom said anything? Do they want you on the next game?! Yeah man, hopefully all that stuff will come after the tune.
What can fans expect? Boy, you can expect pure heat. Producer-wise there is a couple of guest spots there. You produce as well as MC, can we expect any of your production efforts on there?
Production is more of a hobby for me. What was it like working together? Skitz is bless and used to work with Slew Dem a lot back in the day who are like my family. Was it an emotional experience? Erm…It was kind of, but at the same time it was a good feeling to promote and showcase his talent again. We wanted to show love. He never got his chance to shine so we helped out a bit. I read an interview you gave with the Guardian back in where you said you were tired of listening to 14 year olds chat about guns, and that you wanted to go lyrically deeper with your music.
What does Grime say to you today and do you feel able to express yourself fully on it? Definitely man, I can listen to Grime beats all day. It has that home base.
I like anything that has that home base in there. Talking of success, Chipmunk, Tinchy and Tinie are finding high chart positions, and Jammer, Skepta and yourself are starting to position yourselves for the same. However, whereas they made their music a bit sweeter, you guys have been able to stay true to your sound and still find new audiences. People are moving away from the scene, so the people like me left at the core are able to represent more fully.
What lyrics were they? I could be here mucking about and say something and I could make it into the deepest thing. I found I could go in more. Now I can spit at bpm , , whatever. You and Footsie together with DJ Tubby have forged a niche spitting over Dubstep, and have become known for it.
Is it more exciting to spit over than regular Grime? I prefer to ride Grime because it gives me the time to do what I need to — maybe a bit too much time sometimes!
With Grime you have to add your own energy and build on the beat.
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